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Su Longman, CEO PCE
“Working with Alex Watson was good experience. As a company rooted in tradition but rapidly expanding into new markets, we needed a consultant who could not only analyze our operations, but also elevate our people, systems, and strategic direction. Alex exceeded expectations.”
As a visionary and compassionate leader, Su Longman is selective about any partner who touches the core of the business. From day one, Alex demonstrated qualities that Su felt she could use, but mold and shape, as well. Su looks to better the future generations with her rare blend of analytical strength, operational discipline, and cultural intuition.
"Alex integrated with our teams while still bringing the objective perspective and strategic innovation we needed."
Al Longman, President PCE
Over the course of his engagement, Alex supported every major business unit with clarity, structure, and forward-looking insight. He identified operational opportunities, introduced modern processes, and uplifted the performance of cross-functional teams. His leadership in our Can/Glass division was particularly impactful—bringing in new business, expanding existing accounts, and strengthening the foundation for future scalability.
“Alex didn’t just improve our sales operation; he rebuilt how we think about sales performance, accountability, and customer relationships. His work on Salesforce KPI design, real-time dashboards, and rep development directly contributed to year-over-year growth. Our team sells smarter, faster, and more strategically because of him.”
PCE Sales Leadership
Alex enhanced our sales organization at many levels—training new staff, improving CRM discipline, and creating metrics that finally gave leadership full visibility. He increased productivity, elevated our customer experience, and helped us build stronger relationships with national suppliers.
Beyond the numbers, Alex strengthened our culture—bringing structure, collaboration, and a renewed sense of ownership across teams. His approach empowered people, improved communication, and created a more unified and efficient organization.
Why Choose Us
Expertise
Proven track record.
Tailored
Customized strategies.
Support
Dedicated guidance.